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Our brand

At the heart of our brand is our core commitment: delivering a secure future

Our behaviours are at the very core of our brand and form a key part of our business strategy.

Our identity is composed of a number of core elements that come together to create make the AWE brand instantly recognisable. As a rule, any third party wishing to use our logo, images or photos must first obtain permission to do so.

Our Logo

Our logo is registered under the Trademark Act by the Secretary of State for Defence, and therefore property of the Ministry of Defence (MoD) and protected by Crown Copyright.

Use by suppliers

Suppliers may not use the AWE logo in promotional material to indicate that they are an AWE/MOD supplier without explicit permission.

Publishing, lectures, conferences, displays

Where AWE is a contributor to a document, lecture, conference or display, a contractor may use the AWE logo to indicate AWE’s contribution. Contractors should, however, gain permission first from AWE’s Corporate Communications team. Permission will only be given where AWE has control over the output and where the use of the insignia or logo makes it clear what AWE’s contribution is.

Endorsements

Names, insignia and logos should not be used in such a way that might indicate ‘endorsement’ of a contractor’s products or services. In other words, names, insignia and logos must not be used to imply that AWE particularly favours a contractor’s products or services, or certifies the suitability of such products or services.

Books

The use of AWE insignia and logos in books will require a licence if the material is still in copyright, and explicit permission from our Press team.

Our Press Team can provde advice and guidance on seeking approval to our brand

Latest News

A commemorative display in a grand room with marble columns and historic portraits, showcasing AWE's 75-year timeline of nuclear security technologies from the 1940s to the present, under the slogan 'Proud of our past. Prepared for the future.'

Latest News

75 Years of AWE: A landmark innovation showcase

On 16 October, AWE marked a major milestone in its history with the ‘AWE75: Proud of our past. Prepared for our future.’ event at the Institution of Civil Engineers, London. The event saw over 100 guests from across government, academia and the defence community gather to commemorate AWE’s legacy and look ahead to our future.

Latest News

Future talent celebrated at graduation event

AWE has marked a major milestone in its early careers programme with the graduation of 35 apprentices. The event celebrated the achievements of individuals who have completed programmes across a range of technical disciplines and who now join the workforce supporting one of the UK’s most critical national security missions.

Connect - the newsletter for AWE's neighbours - Autumn 2025

Community News

Connect – Autumn 2025

Welcome to the extended version of Connect Thank you for taking the time to read the printed leaflet you received in the post, and for scanning the QR code to discover more. Taking some of our content online has enabled us to reduce the printing associated with Connect by more than half, supporting our environmental […]

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