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Our brand

At the heart of our brand is our core commitment: delivering a secure future

Our behaviours are at the very core of our brand and form a key part of our business strategy.

Our identity is composed of a number of core elements that come together to create make the AWE brand instantly recognisable. As a rule, any third party wishing to use our logo, images or photos must first obtain permission to do so.

Our Logo

Our logo is registered under the Trademark Act by the Secretary of State for Defence, and therefore property of the Ministry of Defence (MoD) and protected by Crown Copyright.

Use by suppliers

Suppliers may not use the AWE logo in promotional material to indicate that they are an AWE/MOD supplier without explicit permission.

Publishing, lectures, conferences, displays

Where AWE is a contributor to a document, lecture, conference or display, a contractor may use the AWE logo to indicate AWE’s contribution. Contractors should, however, gain permission first from AWE’s Corporate Communications team. Permission will only be given where AWE has control over the output and where the use of the insignia or logo makes it clear what AWE’s contribution is.

Endorsements

Names, insignia and logos should not be used in such a way that might indicate ‘endorsement’ of a contractor’s products or services. In other words, names, insignia and logos must not be used to imply that AWE particularly favours a contractor’s products or services, or certifies the suitability of such products or services.

Books

The use of AWE insignia and logos in books will require a licence if the material is still in copyright, and explicit permission from our Press team.

Our Press Team can provde advice and guidance on seeking approval to our brand

Latest News

Latest News

Strategic Alliance Partners Conference hits the mark

Senior representatives from AWE, the Defence Nuclear Organisation (DNO), the National Centre for Universities and Business (NCUB) and the university community gathered at the recently held Strategic Alliance Partners Conference to discuss and debate areas of STEM that support our mission. The two-day event organised by the External Technical Partnerships Office brought together government, academia, […]

Features

Strengthening International Ties

International collaboration is vital in strengthening national defence and nuclear security and despite the high levels of security involved, collaboration amongst allies is strong. At AWE, a dedicated team of experts, advisors and business managers govern regular exchanges with international partners to facilitate collaboration and cooperation, and support research and development in nuclear science and […]

A seismology graph

Latest News

Detecting the undetectable

At AWE Blacknest, experts in forensic seismology work behind the scenes to support the Comprehensive Nuclear-Test-Ban Treaty (CTBT). Their mission? To detect and verify potential nuclear tests worldwide by analysing seismic data. Our seismologists play a key role in upholding global security and arms control through cutting-edge research, international collaboration, and advanced monitoring techniques.

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